Top marks for new visual identity
Schools network, the GDST (Girls’ Day School Trust) chose FONDA to update its branding to better reflect its vision and raise the organisation’s profile. Our solution gave greater emphasis to the shorter name form, created a simpler mark and provided guidelines that respected 26 schools' local autonomy.
Classmates re-united with Verve
When there are 50,000 members in your alumnae network there’s lots of news to share. And sometimes a magazine is the best way to do the job. FONDA re-designed Verve and introduced a new format, revised pagination, fresher approach to editorial, better use of pictures and more refined typography. Result? An easier, more engaging read and happy classmates.
Cancer Careline, Online
Kidney cancer patients can now call for information and support seven days a week. FONDA created the visual identity for the Careline, which has a memorable number and also a micro site, rich in content and visual appeal.
Financial Planning a different way
When Prospect Wealth Management launched its new financial planning arm recently with a new approach: ‘fees not commission, a superior service, simplicity, transparency and clarity in all our communications’. FONDA delivered the website to match the business offer.
Star dates
Is Clementine Hope’s Hollywood illustration in FONDA’s 2011 calendar a hint at Carmen Miranda in the ’43 Musical ‘The Gang’s All Here’?
Your cup of tea?
Don’t miss this interesting study of identity: Alien Nation, an exhibition about the aliens who call London home inspired by George Mikes’s book ‘How to be an Alien’. Great Western Studios London W11 until 29 April.
Stay legal
From 1 March the Advertising Standards Authority code remit was extended to include companies' own websites and social networking sites. The legislation was changed because of a large number of complaints not previously covered by the code.
Let's start talking
Call Paul Fox on 020 7565 2065 Or email for a chat about your branding, annual report or marketing communication needs…